In this fast changing world of advertising, paid search is becoming extremely popular. With so many online businesses, everyone needs to be ahead of their competitors. With businesses in the …
Pay Per Click
Is Google right to relax their trademark policy?
On 14th September, Google will be relaxing its trademark policy in the UK and Ireland. It will now allow advertisers to use trademarked keywords within their Ad Text, as long …
The most important aspect of Pay Per Click
What is the most important aspect of PPC and PPC management? Now this is a very vague question and is dependent on a lot of other things such as, your …
Google AdWords misconceptions
There are many misconceptions regarding Google AdWords. In this blog post you’ll find some answers to these misconceptions. Advertising on AdWords will boost your natural rankings Google natural search results …
Pay Per Click terminology explained
One of the issues I have when performing account management with PPC clients is trying to explain to them PPC terminology. It’s very easy for people in the industry to …
Google AdWords: Seller Rating Extensions & New Advertiser Goals
As usual, Google is helping advertisers to get most out of their advertising campaigns. Recently, Google has launched Seller Rating Extensions. This makes it easier for people to identify highly-rated …
Why is Google poor at building campaigns?
At Just Search we provide a PPC consultation package which involves reviewing accounts, recommending any changes, implementing these changes and then offering advice and guidance on how to manage the …
Google AdWords: Ad Sitelinks now available for campaigns
Back in November, Google launched Ad Sitelinks for AdWords. Sitelinks provide an additional way of advertising your products, by helping PPC advertisers get a higher CTR for their campaigns. Google …
New Google AdWords tool: Analyze Competition
Google has provided a new tool for advertisers to measure their creative skills. Currently in testing mode and available to just few accounts, this tool is to be placed within …
