Google has launched a new tool called AdWords Campaign Experiments (ACE). This tool accurately measures and test changes in bids, keywords, ad groups and placements. ACE does split testing by …
Pay Per Click
Google Adwords: New Ad Planner Features
Google has introduced some new features which integrate into its advertising solutions with Double Click Ad Planner data. This will be help advertisers plan, build and analyse ad campaigns and …
Google Adwords: New keyword targeting feature
As usual, Google is developing new features which will help advertisers improve their campaign performance and make their advertisements more targeted. In the past, an advertiser has to choose from …
Google AdWords: Copy your campaigns to Yahoo
Yes, this is now possible. We have few clients who want to target their best performing AdWords campaigns to Yahoo. Though Google holds the maximum market share in paid search, …
Google AdWords: to enhance Quality Score and increase PPC Performance
What exactly is Quality Score? Quality Score is a variable used by Google AdWords which influences the rank and cost per click of ads showing on search results. A quality …
Google New Ad Models (Beta)
As usual, Google is always looking for ways to provide advertisers with the best tools which will not only help them target their products but would also help customers understand …
Google Adwords: Integrating YouTube Promoted Videos
YouTube is probably one of the best video marketing tools around. People post all sorts of video – it could be funny, educational, sporty or new movie trailers, etc. Last …
Revenue discrepancy between Analytics and AdWords
I often get asked by my clients, why is the data presented in Analytics different to the values in AdWords? Now, presuming that the two accounts have been correctly linked, …
Google AdWords new tool: AdWords Search Funnels (beta)
Google is always looking for ways to develop new tools which will not only help it enhance its search algorithm but also help advertisers get more value for their money …
