Steve Jobs once said “The best people are the ones that understand content. They’re a pain in the butt to manage, but you put up with it because they are …
Social Media Optimisation
What is Facebook Edgerank?
A few tips and tricks for maximum Facebook exposure. Edgerank isn’t new, but it is important. Edgerank is a Facebook specific algorithm that still seems to have a lot of …
Our Social Booster Pack: Spring Clean Your Social!
Do your social channels needing a new lease of life? It’s time for a social media pick-me-up! We want to make sure our clients channels are fit for summer and …
Is your Facebook Business Page ‘Broken’ Tomorrow?
“Any change, even a change for the better, is always accompanied by drawbacks and discomforts” – Arnold Bennett Tomorrow (March 31st) it’s all change for Facebook business pages. In a …
Discovering Your Social Content: finding things to talk about (other than you) in Social Media.
Getting valuable and useful content from the internet is becoming one of the most important aspects of developing messaging for an organization. The ability to access the latest blogs, reviews …
Finding Your Voice in Social Media Pt.3: Strategic Character Creation
So, after our Part 1: Assigning Brand Attributes and Part 2: Creating an Archetype, let’s turn these into a person. Here’s the creative side of what we do, and this …
Finding Your Voice in Social Media Pt.2: Creating an Archetype
Earlier this week we talked about assigning brand attributes to help build a voice for your brand in social media. Next we need to add a little more meat on the bones …
Finding Your Voice in Social Media Pt.1: Assigning Brand Attributes
Before you know what you’re going to say in social media, you’ll need to know how to say it. You need to find your voice. This is the first part …
