The popular website tracking tool Google analytics has been showing problems on many accounts over the last 24 hours and is currently reporting no traffic for visits on the 2nd …
Web Analytics
Google Analytics Roll Out Some New Features
Google Analytics have recently been very busy updated their analytics interface, they have rolled out some very interesting additional features, noticeably a change to the Account Management Dashboard, an all …
Are You Taking Full Advantage Of Google Analytics?
Many website owners these days use some sort of visitor tracking on their websites, and one of the most popular of these is Google Analytics. If you’ve not yet heard …
Adding Streaming Video To Your Website
With the advent of improved web technologies and faster internet speeds, the one thing you often see implemented on new websites these days is a flash video of some sort, …
Conversion Rates For Singular And Plural Keywords
Recently we wrote about the difference between singular and plural keywords in search engine optimisation and the effects on search engine results when using either version of a keyword (e.g. …
Google Analytics Updates and Improvements
Google have this week announced a number of additions to their free Analytics application, as well as a long awaited update to the software version Google bought years ago, Urchin …
Analytics are useful, but MPM is essential
The advent of Google analytics has put website measurement in every website owner and marketing managers reach. But Analytics alone are not enough. Real Marketing Performance Measurement (MPM) is essesntial…
Google Analytics Interface Revamped
Those of you who like to track your internet marketing campaigns may be aware of the recent redesign of the Google Analytics website, but for those who aren’t I will …
Website usability
A major part of Internet Marketing is your websites usability, your SEO campaign might be gaining you an increased number of visitors but is your site performing at its best? …
