Author Archives
Adapting keywords for Christmas shopping
It’s fair to say that Christmas is the time of year when normal rules just don’t apply, and that’s true of AdWords campaigns too. People are in a rush, they’re …
New Keyword Ideas continued
About a month ago my colleague Philip Pollock wrote a post about how you can utilise online tools to improve your keyword lists. I thought I’d expand on that a …
All I want for Christmas, is an AdWords Campaign
On the seventh day of Christmas my true love sent to me: an email asking if her AdWords campaign was up and running for the peak period! That’s right, it’s …
A more technical side to our Google trip
When we visited Google the other week, the first half of the day was spent reviewing current relationships with our account managers and how we can work together to improve …
Our Visit to Google in Ireland
As you may or may not know, last Friday, Neil Walker (Just Search CTO), Philip Pollock and myself, went to Google’s European headquarters in Dublin to meet with our account …
Using testimonials in ad text
The last post I wrote on this blog (Stand out in a crowd) was aimed at avoiding some of the common mistakes that are made when writing text ads. In …
Stand out in a crowd
With three lines and 95 characters to play with, some people might say that getting a text ad to stand out on a competitive search engine results page is an …
New AdWords Bid Simulator Tool
Earlier this month, Google added the Bid Simulator tool to the AdWords interface, going some way to answering the age old questions that haunt every PPC account manager. How can …
