Ecommerce Tracking
We hope that you have found our recent blog posts helpful. Following on from our post on setting up Site Search in Google Analytics, if you have an ecommerce site, then ecommerce tracking is a must. The data collected will enable you to determine if your site is generating ROI for your SEO efforts. In some cases an SEO campaign might be very successful at generating good rankings and bringing large amounts of additional traffic to your site, however if the customers are not converting and buying products from your site then it’s a wasted effort. Ecommerce tracking can help you to monitor your conversion and help you to get a better understanding of which of your products are most popular and those which generate the most revenue.
Here’s how to add ecommerce tracking to your site.
- Log in to your Google Analytics account and enable ecommerce tracking.
Old version of Analytics
- Click the edit button on your website Analytics profile
- Go to the profile settings page and click the edit link
- Go to the Ecommerce section and select yes.
New version of Analytics
- Select your profile, then click on the settings button in the top right corner
- Click on the profile settings tab
- In the Ecommerce Settings section select Yes, and E-Commerce site from the drop down selection.
- Once this has been enabled, you will need to ensure that your site’s final checkout page e.g. receipt or thank you page sends the ecommerce tracking details to Google. There is a little bit of coding involved with this, but a good step by step resource can be found on Google: http://code.google.com/apis/analytics/docs/tracking/gaTrackingEcommerce.html
With some ecommerce websites such as Magento the setting up of ecommerce tracking can be as simple as enabling it in your Google Analytics account and then the website platform does the rest for you. However, for other bespoke systems the tracking may need to be included manually. Whatever the installation method, ecommerce tracking is an invaluable tool for determining if your website is making the best out of its traffic.
Final Thought
The information we have covered in these blog post should help you to set up a good Google Analytics account. In our next blog post we will cover even more things which you can set up on your Google Analytics account such as ‘Funnels’, which track which avenues traffic comes through and where people may be dropping out on your site. We will also provide a ‘how to’ guide on connecting Google Analytics to your AdWords account. TTFN
Gemma Neesham
SEO Manager
