How to find inspiration for your blog post

When writing content, you may often find that you hit a bit of a creative block. Some days the ideas and snappy sentences just flow and sometimes they don’t. This is especially problematic if you are just starting out in content writing, as you will be left without even a basic starting point to work from.

However, there are a few ways you can overcome this problem:

Utilise your keywords and the internet
If you are really stuck for ideas, why not use existing news, blogs and other sites on the internet to inspire you. This doesn’t mean you should copy what you find, as you need to have original content on your site if you want to improve your Google rankings and accumulate loyal visitors, but it can be a great place to start. Run searches on your keywords and use what you find to stimulate your creativity.

Find your niche

Alternatively, you could find ideas for your blog by identifying a niche for yourself. A good way of doing this is to make a note of every time you search for an answer and don’t find what you’re looking for; this is an opportunity to claim a gap in the market for yourself.

When looking for these, try and find one that has the potential to be expanded into a progression of niches. In this way, you will gradually become known as an expert on a particular topic.

Choose your angle
So, you’ve found your topic. You now need to expand it into a number of articles by finding a different angle or focus for each one. A good method to try is to ask yourself questions about the topic, e.g. what is interesting about this topic? What parts of it do I find hard to understand? The answers to these questions will form the basis of each article.

Christine Felton
Writer/editor