How to optimise your blog titles for SEO

When you’re writing posts for your blog you should pay extra special care to your post titles as these are one of the most important parts of the post. The post title often forms the Title Tag of the post page, and acts as the H1 tag of the page, which is important for SEO. Therefore, the title you give your post should be carefully thought out for keywords and search queries.

For example, if you’re writing a blog post about optimising your blog post titles (as I have done here) you should give your post a title that someone might conceivably search for in Google, such as “How to optimise your blog titles for SEO”, as opposed to a cleverer title such as “The Title Says it All” or “It’s About the Title, Stupid”. This is where writing for the Internet, taking SEO into consideration is different from writing for a magazine or a newspaper. When you write for a printed medium you can afford to be cryptic and clever in your titles as you already have your reader’s attention. The obvious nature of your title in a printed medium isn’t going to attract someone from across the shop to open a magazine, unless it’s on the front cover of course.

With the Internet, the title is the most important part of the article, so should be very literal in its construction. One way of optimising titles for blogs is to phrase them as questions, such as “How do I optimise my blog for SEO?” or “How do I compose traffic winning blogs?”, as these are the sorts of things people will search for. If your post titles accurately match a user’s search query, your chances of ranking for that query are greatly increased.

Darren Jamieson
Senior Creative Developer