Making your articles reader friendly

Reading articles on the internet is not like reading articles in newspapers or magazines. Rather than read your content word for word, as they would with printed media, visitors to your site are more likely to scan the text and pick out aspects that interest them or are relevant to them.

So how can you make the most of this?

There are several steps you can take in order to improve the chances of a reader taking notice of your content.

• Highlight any keywords in your text.
• Create sub headings to break up the text.
• Give information out in list format where appropriate.
• Keep it simple and restrict your ideas to one per paragraph.
• Keep your articles concise and don’t ramble on.
• Use the inverted pyramid method and start your article with a concluding paragraph.

Of course, as well as all this, you need to ensure that your content continues to be relevant, informative and accurate. Well written content will give your site a more professional appearance meaning that readers trust it and are more likely to return.

Always remember that content needs to be adapted to suit the online reader. If you make it easy to read and full of great ideas, you should be hooking the readers in in no time.