The beauty of the scheduling tool

We all know the importance of writing new content regularly in order to improve Google rankings. But sometimes it’s not always possible to be at your computer to write new content every single day.

This is where the scheduling tool comes in. With blog programs such as WordPress, there is a built in scheduling tool which can be a life saver when you are going away on holiday or you simply want some time off.

The scheduling tool allows you to upload your posts and schedule them for a date and time in the future. When that date and time arrives, the content will go live.

Some people make the mistake of thinking that if you upload several articles onto your site; it doesn’t matter when they will appear, because it’s still extra pages and entry points onto your site. But unfortunately, that’s not how Google sees it. By uploading your articles all at once, Google sees this as one update and that does not make a good impression.

By scheduling your articles to run over a longer time period, Google will see that your site is regularly updated and it will therefore index your site more often.

With your scheduling taken care of, you’re free to go on your Christmas break and enjoy as many mince pies as you like, safe in the knowledge that your site will continue to be updated and therefore indexed by Google.