Using the news to pick up traffic

One of the ways you can ensure that your blog is attracting the traffic you need is by carefully considering what people are searching for at a given time. Most of the time this means making sure your blog is always up-to-date with the current news.

Broaden your scope

Whilst you may think that your blog is another opportunity to flood your site with important keywords, you have to remember that you also want to attract traffic from areas that are not so specific or competitive. Your site is likely to already feature your main keywords on every page, so with your blog you have the chance to broaden your scope.

Relevant news

Search the web on any given day for news articles that are somehow relevant to your website. Someone else will have reported on these stories already, but by reinterpreting them and adding them to your site, you are tapping into the real-time activity of your target audience – giving them the story they want, when they want it.

Adding these kinds of articles to your site also lets you pick up traffic via the subtle alterations they give rise to in your main keywords. These are called long-tail searches and they represent a vital resource that you can’t access without good, relevant and up-to-date content.

John Rosser
Content Writer