At Just Search, we’ve been managing PPC for medium and large blue chip companies for quite some time now. PPC is a ROI-based product. The return on investment can be …
Pay Per Click
Google AdWords’ value track feature
Pay per click marketing is certainly getting smarter and as usual Google is adding more features to make paid advertising more effective. Explained in this blog post is another feature …
Is PPC ad scheduling worth the effort?
Okay, so you have chosen your target market keywords, written your ad text, set your budgets and the campaign is now ready to go. You want to get good bang …
Are Ad Sitelinks beneficial to your business?
Earlier this year, Google launched Ad Sitelinks for AdWords. Ad Sitelinks are a great way to boost your CTR and get more traffic for your business. I’ve been implementing Sitelinks …
How will the new Google Local affect PPC?
It is still extremely early days to be making assumptions about the affects the new Google Local will have with paid search results, as changes are being made by the …
How do PPC CTRs differ from country to country?
Most of my clients advertise in the UK market, but we have recently expanded into the Irish market. My first Irish client was a well known travel agent advertising holidays, …
Is this the end of broad match type?
A major part of the reoccurring optimisation process of any good Pay Per Click campaign is the continual addition of negative keywords, assuming that your account includes broad match keywords. …
Google AdWords: ACE rolling out globally
AdWords Campaign Experiments (ACE) has now started to roll out globally. ACE has a scientific split-testing approach which reduces the guesswork and any potential risk involved with making changes to …
Google AdWords: Enhanced CPC feature
Finally, there is now a tool that will help you get more out of your campaign. Google has recently launched a new feature called Enhanced CPC. This new bid management …
