Search Engine Optimisation

Don’t Be Scared of Change

It wasn’t that long ago when algorithm changes at Google were few and far between. When it did change, there were frantic discussions going on about ‘winners’ and ‘losers’. People …

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Making sense of search data – a Q&A with Neil Walker ahead of SMX West

This week, our chief technical officer, Neil Walker, is in California to speak at Search Marketing Expo – SMX West 2012. Anybody who is anybody in the world of search …

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Setting up an effective Google Analytics account 5/5

Ecommerce Tracking We hope that you have found our recent blog posts helpful. Following on from our post on setting up Site Search in Google Analytics, if you have an …

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Setting up an effective Google Analytics account 4/5

How to set up Site Search in Google Analytics and its benefits Now you have set up goals in Google Analytics, in this article we will be showing you how …

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Setting up an effective Google Analytics account 3/5

How to set up goals in Google Analytics In the last article in this series we looked at setting up profiles to view organic and blog traffic for your website. …

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Setting up an effective Google Analytics account 2/5

How to set up profiles for organic traffic only and traffic to your blog Setting up profiles to report specific metrics of your site is very useful and lets you …

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Setting up an effective Google Analytics account 1/5

Google Analytics is a free tool from Google which allows you to monitor your website traffic. Although you can see how many visitors you get overall, there are many ways …

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BrightonSEO evaluated #brightonseo

Last Friday, I was invited by Kelvin Newman to speak at the BrightonSEO Conference. I have spoken at a few conferences with Kelvin in the past 18 months and spoke …

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Cookies Crumble

A new European law was recently passed which will affect many UK websites. On the 25th of May 2011 an amendment to the EU’s Directive on Privacy and Electronic Communications …

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