Yahoo! gains ground on Google in the US

Google is still way out in front in terms of US search engine market share, but Yahoo! did make slight inroads last month.

Google had 65.8 per cent of the market, according to comScore figures, which represented a 0.4 per cent drop compared to June. Yahoo! which is in second place, seems to have taken that sliver, as it was up by the same amount to 17.1 per cent.

Bing remains in third place and retains the same percentage of searchers – 11 per cent. In June, Bing had seen greater growth. It went from 12.1 per cent of the market in May to 12.7 per cent in June.

Experian Hitwise figures show a similar overall picture. They have Google with 71.43 per cent, Yahoo! with 14.43 per cent and Bing with 9.86 per cent.

The Experian Hitwise figures are further broken down into different categories and the most interesting figure is perhaps the rise in shopping-related searches on Bing, which has seen an 84 per cent increase compared to the same period last year.