The social bookmarking website, Digg, took a huge risk when it introduced online advertising onto their site. This gamble could easily have backfired, given the selective nature of Digg users, …
Internet Marketing
IAB website offers insight of online marketing
The Internet Advertising Bureau (IAB) has recently launched a new website specifically intended to educate consumers about internet marketing. This website principally focuses on behavioural advertising, offering people an insight …
Internet marketing services using more online display ads
According to the latest research, over the past few years, the usage of online display ads has increased considerably. The findings from Nielsen Online Survey indicate that the statistics involving …
BT to help small and medium scale enterprises
Online internet marketing is extremely important in the modern world. Many companies are now reaping the rewards from getting involved in online internet marketing. And it is not something that …
Drop in search engine marketing costs as cost per click reduces
Efficient Frontier, the pioneer in marketing and technology solutions in search engine marketing, has claimed that the Cost per Clicks has dropped. This means that it is an opportunity for …
uSocial is using Twitter to help people get more followers
Twitter has grown considerably since its launch. Even top celebrities like Ashton Kutcher and Lily Allen are using it to get together with their fans, share their thoughts or give …
Focus on regulation and privacy tightened by IAB Europe
IAB Europe states that they are presently focusing their efforts and their widely held resources on addressing the regulatory challenges that are presently faced by the online advertising industry in …
Internet spending set to rise this year
Internet advertising and marketing professionals may want to boost their e-commerce ad campaigns this year as recent research shows that customers are going to spend more online. According to the …
Direct mail diminishing as online marketing surges
As more and more companies are allocating their budgets towards internet marketing, the spending on direct mail advertising is likely to get dropped. According to a tech journalist at Econsultancy, …
