With the rise of smartphones, people are getting used to surfing the internet on their mobile phones. However, user behaviour differs between normal and mobile searches. On desktops and laptops, …
PPC
Advertising is essential while pay-per-click is most effective
Respondents to the Practical eCommerce survey conducted in April 2009 overwhelmingly said that pay-per-click (PPC) advertising was a successful method for promoting e-commerce stores and improving sales. These respondents also …
No more paid referrals by Amazon
Amazon Associates, one of the most popular and well-known affiliate sales programs in the online world has decided to scale back on its ad-based referral program. From 1 May 2009, …
Google being asked by doctors to change ad policies
Internet giant, Google has always been an unlimited source of information for the layman. However, doctors are asking the company to reform its advertising policies in order to prevent links …
Google rising in the UK paid search market
Paid search in Q4 2008 showed an overall increase of almost 11% in the UK; though according to the performance report of the Efficient Frontier’s Q4 Search Engine, 40% of …
Analysts claim Pay Per Click spending is on the rise
Barclay’s Capital stated that spending on internet advertising is increasing by the day. Internet analyst Douglas Anmuth of Barclays was quoted in Forbes that sell off in Google shares has …
Response by Google to quality score leak and concerns of some advertisers
There were news report that Google was openly serving confidential advertiser information like max CPC (cost per click) and quality scores variables like ‘thresh’ and ‘Pscore’ in their AdWords results. …
Google introduces image ads for mobile phones
Google, the search-engine giant, plans to further enhance its stature in the mobile advertising industry by introducing brand-image ads for mobile phones. The company is keen on extending beyond that …
