A federal class action lawsuit has been filed against Google for its allegedly charging customers for ads that they do not want to access, view or subscribe. Users, in the …
PPC
MIVA Media signs U.S. and U.K. Pay-Per-Click Agreements with Greenlight Wireless
One of the leading digital advertising networks MIVA media revealed its UK and US pay-per-click agreements with the wireless technology compamy, Greenlight Wireless. According to the agreement, MIVA’s Pay-Per-Click ads …
Google to get more stringent in its enforcement of AdWords URL policy
Google has made an official announcement that it’ll start enforcing its existing AdWords URL policy in a more stringent manner from April 1. Even though this particular display URL policy …
Google Launches Adsense For Video Program
Google is on the verge of releasing its Adsense for Video program. Adsense for Video allows advertisers an option to users to use video or text ads in their videos. …
TradeDoubler has launched a new search management technology
The Pan-European digital marketing firm TradeDoubler has just launched a new search management technology ‘td Searchware 4’ designed to allow the world’s biggest advertising companies to draw the maximum mileage …
What’s in store for pay-per-call business model vis-à-vis pay-per-click?
An interview with industry expert Richard Rosen featured in the latest issue of ‘Search Marketing Standard’ magazine gives readers some insight into what is in store for the pay-per-call business …
Yahoo! Ads in Adobe PDFs
Now you can enjoy a bone-chilling thriller novel or your favourite cartoon character with relative advertisements displayed all over the PDF. Yes! Yahoo! and Adobe have teamed up to serve …
Google AdSense on Facebook Applications
The Google AdSense team have a few cards up their sleeves, which are now being placed on the table before the final kill. According to sources the AdSense team is …
