IAB website offers insight of online marketing

The Internet Advertising Bureau (IAB) has recently launched a new website specifically intended to educate consumers about internet marketing. This website principally focuses on behavioural advertising, offering people an insight into the practice and providing information related to complaint procedures and how to opt out.

The IAB’s Good Practice Principles that Google, AOL Advertising, Microsoft (Atlas Technology) and the Yahoo! Network must adhere to, are presented on the website as a guide to what customers need to watch out for. Additionally, there is a list of instructions regarding privacy on the web.

The head of regulatory affairs at IAB, Nick Stringer, encourages consumers to visit the site to search for more information and increase their awareness of appropriate and inappropriate advertising so that if they wish to, they can easily opt out of businesses that do not comply with the Good Practice Principles.

This announcement was made after threats to online privacy were reported in the press, soon after the news that an extensive phishing scam has infiltrated one of the biggest webmail providers in the world, affecting thousands of email addresses. Therefore, it now seems time for the advertising sector to reconsider their online practices.