Monster.com buys Yahoo! jobs site

Leading job search website, Monster.com, has expanded still further following the purchase of Yahoo! job website, HotJobs.

The deal is said to be worth $225m, but there will be other benefits for Yahoo! on top of that, which perhaps explains their real motivation for entering into the deal.

The other part of the deal is that for the next three years, Monster will provide job ads for Yahoo!’s US and Canadian websites. Monster also benefits through having the right to negotiate similar deals with the search engine in Europe and elsewhere before any other company.

Monster believe that they now have a firmer footing in the US market and that they can now reach out further with their healthcare, finance, insurance and retail job offerings.

In terms of traffic, HotJobs receives around 12.6m visitors each month as well as having relationships with 600 newspapers.

All of these factors should lead to greater numbers of responses per job advertisement – a key means of measuring the success of any job site.

Monster will look to make HotJobs more efficient, which ironically could mean job losses. However, competition concerns could yet lead to the deal falling through as it still needs approval from regulators.