New tool released from Google to help advertisers

Now you can find out what keywords you are potentially missing from your Adwords account thanks to Google’s new keyword tool called the Search Based Keyword Tool. It really is a fantastic addition to Google’s existing tools as it tells you what keywords are missing from your account based on search query data from a website.

This tool was revealed earlier in the year at the annual Google conference in Dublin. I got the chance to speak to a number of staff there about the tool and they basically explained that it is really good for advertisers as it is easy to spot keywords not currently bid on that could generate good ROI.

Probably more importantly there is the opportunity to use the tool for competitive analysis. Essentially it is possible to see data about keywords that relevant to any website on the internet.

Also within the tool is the possibility to show all keywords generated by category. So if the website you’re getting data from is an electrical retailer, for example, it is possible to get keyword data from specific product areas. This can be immensely useful for expanding your Adwords campaigns.

So why has Google released this tool now? Well one theory could be that we are coming up to Christmas and Google are hoping that we can get more keywords that convert and generate more money for advertisers and Google themselves as no doubt click costs will increase substantially.

Adam
PPC Consultant