Getting a jump start on search engine optimisation for a new website

SEO is difficult at the best of times. However you’ll find it much more difficult on a brand new website, particularly if you wish to target a competitive market. Start your link building and on page SEO too aggressively and you may be flagged by Google early on, making the site harder to rank well and you may even get sandboxed (if you believe in it – but that’s a whole other discussion!).

One effective way to hit the ground running with your new website is to build it on a domain name that already has some history. Simply put, a domain name that already has some good backlinks and has a presence in Google. While a good domain name might not be particularly easy or cheap to get hold of, it will certainly benefit your SEO campaign in the short term.

With much of the domain trust and age already in place, sites built on older domains (with the relevant SEO campaign in place) are much more likely to be able to compete in Google rankings for competitive terms.

Rik
Senior SEO Programmer