How the SEO industry will grow in 2010

The SEO industry is almost certain to grow stronger in 2010. With the full launch of Bing rivalling Google for the users who browse the internet, there is bound to be a lot of focus on optimising for Bing in a similar way to how we treat Google now. One of the main factors towards Bing being successful is that all the new Windows 7-based computers have Bing set as the default search engine on the default browser, Internet Explorer 8. For those of us in the web development industry, this isn’t good news. Personally, I wish everyone would use Mozilla Firefox to browse the internet. For development purposes it has so many more features, is very customisable and doesn’t have as many bugs as IE.

Other than Bing competing strongly as a major search engine, another thing to look out for is the use and implementation of social media optimisation (SMO). Websites and platforms such as WordPress, Blogger, Tumblr, Squidoo, Facebook, LinkedIn and YouTube can all be utilised to raise awareness of your brand, as well as for building good relationships for gaining links and traffic. Google’s new index has been applied to a few data centres so far and will continue to grow and we may see some fluctuations in rankings due to this. All in all, 2010 will be an interesting and challenging year for the SEO industry, but these are exciting prospects that we relish.

Rob Bromilow
Natural SEO Programmer