Search Engine Success through One Way Linking
Firstly, let me explain what one way linking is. A one way link is a link that points to your site from another website but which is not linked from your website. The major search engines like Google include link popularity as a way to measure the success or importance of a site. An example of this is PageRank. Links are therefore seen as voting for a website and passing on trust. If Google sees a link from a trusted site, it passes its trust onto another. This would make my next point seem obvious – the more links you have from other relevant websites the better.
Here is a quick breakdown of ways to get one way links to your website:
1. Articles
Writing articles are a great way of getting free publicity for your site. Articles are usually short pieces of information on a certain subject containing expert knowledge, if possible. Around 500 to 3,000 words are recommended along with a link to your site at the bottom of the piece of content. Tips and advice about a certain subject are often popular with people and this can give your website some additional links.
2. Videos
In recent times, videos have been used as part of online marketing strategies. They can be used to quickly generate traffic to a website. People can connect to someone on a video talking to them on an emotional level, so rather than reading the information they want to know – it’s there for them to see and hear. Also, if you implement a good keyword strategy to your tags on the videos, you can stand a better chance of ranking highly in search engines.
3. Submissions to directories
There are so many directories that are relevant to specific industries out there that you only need to do a search for them and you will find hundreds. The more directories and search engines that are aware of your online presence, the better.
4. Blogs
The use of blogs has been around for a long time now and remains popular. Daily or weekly blogs are the most successful, and generate interest if people know to come back on certain dates. If you keep your blogs fresh, interesting and relevant to a topic then you are likely to get subscribers and return visitors. Every blog post you make adds content and value, by way of adding an extra page to your website.
5. Press Releases
If you have regular news in your industry it is great to broadcast it on your website. Having an article written about your business from other relevant sources can get you a lot of new customers for no cost whatsoever, and pass on a great amount of credibility.
Rob Bromilow
Natural SEO Programmer
