Why Doorway pages are a bad idea

Doorway pages are HTML pages that have been heavily loaded with particular keywords. They are easy to spot as they have been primarily designed to be viewed by search engine spiders not people (not readable), and they generally only contain links to external sites. Their purpose is to trick the search engines into giving them higher rankings; therefore giving the ‘real’ site they link to more web presence.

When a user searches for a particular keyword this doorway page will appear high in the natural listings, once on the doorway page they will then re-directed to the ‘real’ website. This idea is bad practice, and although you will see short-term results in the long run they can lead to your site getting penalised, search engine spiders are becoming more advanced and it’s only an amount of time until your doorway page is spotted.

Many SEO companies will create these doorway pages for you at potentially high costs, this is a considered an unethical approach and can lead to a Google ban.
Here at Just Search we pride ourselves on ethical search engine optimisation techniques, using thoughtfully placed keywords, well-written content and optimised Meta structures. This ensures your site is fully optimised, whilst reducing the pointless clutter that appears in the search engine results.

Paul Spreadbury
SEO Programmer