The first step to ensuring your emails reach inboxes is to ensure you have a good email reputation. Your email reputation is based on your sending IP reputation and open and click-through rates. Your emails may get filtered into spam or junk folders if you have a poor reputation. The best way to ensure your emails reach inboxes is to have a high reputation. If you have a poor reputation, you can contact the ISP that is blacklisting you and provide them with information about your business. They may be willing to whitelist you if you provide them with information about your business.
SPF, DKIM, and DMARC are all acronyms that make up what is known as email authentication. These three things work to ensure that your emails are delivered to inboxes and not bounced or sent to spam.
To ensure emails reach inboxes and do not bounce, you must ensure the email address you are sending from is verified. This can be done by adding a secondary email address to your Gmail or Hotmail account. The secondary email address can be used for sending emails directly from the provider (i.e. gmail.com or hotmail.com) instead of using a 3rd party platform like Mailchimp. Also, before you send any email campaigns, make sure to add the email address you are sending to your contacts list in your email program (i.e. Outlook, Gmail, or Yahoo).
This step ensures that when you send email campaigns, you can see if the recipients confirm their subscription to the mailing list. Also, be sure to follow the SPF and DKIM protocols. SPF and DKIM are the protocols that ensure email servers can verify that emails come from the source they claim to be from. These protocols
Many factors can affect whether an email reaches someone’s inbox or not, and a lot of it comes down to common sense and good email practices. By following these tips, you should be able to ensure that your emails get to where they need to be and that you have happy customers:
Thanks for reading our blog post on email authentication. We hope that it was able to provide some helpful information!