Technical SEO optimises a website’s infrastructure and architecture to improve its visibility and ranking in search engine results. It involves optimizing various technical aspects of the website, such as the HTML source code, the use of header tags, the website’s structure and hierarchy, the speed and performance of the website, and the presence of broken links or errors. Technical SEO also ensures that the website is crawlable and indexable by search engines and has a secure and accessible connection with the server.
Optimizing these technical aspects of a website can help improve its visibility and ranking in search engine results and make it more user-friendly for users and search engines. This can ultimately lead to more traffic and potential customers for the website.
On-page SEO refers to SEO elements and methods that are concentrated on improving elements of your website that you have control over. It includes all the steps you take to improve the user experience for users and potential customers who visit your website and to increase the ranking of your web page on SERPs. Anything on your web pages, including blog posts, web copy, product copy, headers, etc., can be included in it.
On-page SEO deals with how your website is formatted, whereas technical SEO involves ensuring the code is clear and efficient. On-page SEO is focused on content, whereas technical SEO is focused on performance.
Here are some of the benefits of technical SEO:
- Improved search engine rankings
- Increased organic traffic
- More leads generated
- Improved website usability
- Increased website conversion rates
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