You do not have to be a Search Engine Optimisation expert to hire an SEO consultant in London, but it helps if you have a basic understanding of what SEO is all about and how it will impact your website traffic. Here’s why.
The only way you will ever get what you expect when you hire any professional, whether it is an SEO company or a barber, is to know what’s possible and to be able to explain exactly what it is you want the professional to accomplish.
Wow! That’s a Terrible Haircut. Did You Actually PAY For That?
It is hard to complain that your barber made you look like a porcupine if all you said to the guy with the scissors was “do what you think is best,” and then took a nap in the chair.
The same thing is true when you are trying to get a boost in your search engine listings by bringing in professional SEO providers.
You do not want to simply turn over your website (and your checkbook) and let them do what they want while you stand by clueless and hope for the best.
Here’s How Basic SEO Training Protects You
You get the basic knowledge you need to have an intelligent conversation with the SEO companies you interview so you can set realistic goals and expectations.
You will recognize when SEO providers are recommending dangerous “black hat” SEO techniques that will end up causing your web pages to be banned from Google and other important search engines.
You will be able to better understand SEO proposals and make an informed decision enabling you to hire the company best suited to meet your needs at a fair price.
You will know how to track your website’s SEO progress and how to fairly judge your SEO provider’s performance.
And the No.1 Reason For Taking An Introductory SEO Training Class is…
You will make better decisions going forward when picking domain names, and templates and when writing or choosing content because you will know how to work in harmony with the principles of SEO instead of against them.