Why is Web Design important For Digital Marketing

It would be so much easier (for me at least) if all site designs were easy to *design*. I enjoy coding the website and making a template that works, not one that looks great.

Don’t get me wrong, I LOVE looking at good site designs but the problem for me, is that I just don’t seem to have that design flair inside of me.

There are people that can sit down at their machine, open Photoshop, and have a *great* looking site designed within 30 minutes. Not me. I can spend hours sitting in front of PS and never get anywhere…

I have some OK Ideas when I work with someone else, but they are always useless things, like “how about a really subtle grad there?” or “Some drop shadow would look good there”…

There aren’t that many sites out there that really make me think *WOW*, but when I find them I do like to sit back and just stare for a little bit.

Now that might sound strange, but I really like the satisfaction that comes from visiting a site that looks really good.

I have just started working with a designer to try and get some of my client sites looking a bit better, so hopefully, that will work. I show her the stuff I like, She makes something tailored to my needs.

I guess the real question is this…

Does a really aesthetically designed site get more repeat traffic than one not designed so carefully? Even if the ugly site has more content?

I wonder if there have been any studies done on this kind of thing?

If anyone knows of any, please let me know…

In the meantime, I guess I will just keep putting sites online, with lots of content... ; )

So, any ideas anyone?