Google has announced new vehicle listing structured data for car dealerships, which will help them improve the visibility of their inventory on Google Search and other Google surfaces.
Vehicle listing-rich results are currently only available in English in the US and its territories, but they can be seen on mobile and desktop devices.
Vehicle listing structured data helps car dealerships show their inventory on Google, including Search and Business Profiles. This allows people to search, filter, and learn more about vehicles for sale, such as availability, pricing, and other key information. This can help drive customers to your dealership.
Google has announced new vehicle listing structured data for car dealerships, which will help them improve the visibility of their inventory on Google Search and other Google surfaces. The new structured data includes fields for additional vehicle information, such as VIN, vehicle type, make and model, year, mileage, colour, price, features, condition, and warranty information. Car dealerships can add this structured data to their websites using various methods, including JSON-LD, Microdata, and RDFa.
Once a car dealership has added structured data to their website, they can submit their inventory to Google through the Google Merchant Center. This will allow their vehicles to appear in Google Search results, Google Maps, and other Google surfaces. The new vehicle listing structured data is part of Google’s ongoing efforts to improve the user experience on its search engine and other products. By providing more detailed information about vehicles, Google can help users find the cars they are looking for more easily and quickly.