The December 2022 helpful content update has been released, which improves our classifier and works across all content globally in all languages. The rollout may take up to two weeks to complete. What is Google Helpful Content Google Search’s helpful content system generates a signal that our automated ranking systems use to improve the visibility … Read more
What is Negative SEO? While Negative SEO has been around for a while, it’s beginning to get more prevalent. In short, this is a ‘black hat’ tactic to devalue the website of a competing company in search engine rankings by using large numbers of low quality and ‘spammy’ links (often through automated submission practices) to … Read more
A broad core algorithm change, dubbed the May 2022 core update, is rolling out today, according to Google. The core improvements are intended to improve the relevancy of search results for users. Despite the fact that the update is available now, it will take 1-2 weeks to fully roll out. Googel makes core upgrades to … Read more