You do not have to be a Search Engine Optimisation expert to hire an SEO consultant in London, but it helps if you have a basic understanding of what SEO is all about and how it will impact your website traffic. Here’s why. The only way you will ever get what you expect when you … Read more
Site speed is a ranking factor within SEO. Having a website that is slow to load and lagging in response is incredibly frustrating from a usability point of view and detrimental to your website’s performance. What Is Site Speed And Page Speed? Essentially, this describes how long it takes for content to load for a … Read more
Want top search rankings? Link building gets you noticed by authority sites, boosting your SEO & traffic. Let us build your online reputation. Building the perfect incoming link is crucial for boosting your website’s SEO and authority. This guide delves into the anatomy of an ideal link, from relevance and anchor text to domain authority … Read more
Every successful action starts with Optimization, so what is it? (SEO) Optimization is the process of action made to the website for higher visibility while searching for a keyword or query. Search engine have two Functions namely Crawling ( crawl the information who search ) Indexing ( display the relevant website to the searcher) Two main things … Read more
What is Negative SEO? While Negative SEO has been around for a while, it’s beginning to get more prevalent. In short, this is a ‘black hat’ tactic to devalue the website of a competing company in search engine rankings by using large numbers of low quality and ‘spammy’ links (often through automated submission practices) to … Read more
After Google’s various updates, it is now more than ever important for Google to understand who is the original author of a piece of content so that your site does not get penalised in the process. While Google has put much more emphasis on content recently, its focus is also on unique content. The reason … Read more
A broad core algorithm change, dubbed the May 2022 core update, is rolling out today, according to Google. The core improvements are intended to improve the relevancy of search results for users. Despite the fact that the update is available now, it will take 1-2 weeks to fully roll out. Googel makes core upgrades to … Read more
Before the scurry begins towards hastily switching over to HTTPS/SSL, in light of Google’s latest announcement that they are now using HTTPS/SSL as a ranking signal in their search algorithm, let’s explore what the news means. What is HTTPS/ SSL? Well quite simply HTTPS is a communications protocol for secure communication over a computer network … Read more
What is Guest Posting? Guest posting is the process of publishing a post on someone else’s website in exchange for exposure or links back to your own website or blog. The most common type of guest posting involves writing high-quality articles and submitting them to other bloggers or publishers in the hopes that they’ll republish … Read more
When considering how to tackle a large blogger outreach campaign you need to simplify the process and break it down into short, yet vital stages. This ensures you establish a platform on which to move forward for further success. With scalable blogger outreach, you should keep three core elements in mind – the content, prospecting … Read more