What is Negative SEO? While Negative SEO has been around for a while, it’s becoming increasingly prevalent. In short, this is a ‘black hat’ tactic to devalue the website of a competing company in search engine rankings by using large numbers of low-quality and ‘spammy’ links (often through automated submission practices) to make it appear … Read more
After Google’s various updates, it is now more than ever important for Google to understand who is the original author of a piece of content so that your site does not get penalised in the process. While Google has put much more emphasis on content recently, its focus is also on unique content. The reason … Read more
A broad core algorithm change, dubbed the May 2022 core update, is rolling out today, according to Google. The core improvements are intended to improve the relevancy of search results for users. Despite the fact that the update is available now, it will take 1-2 weeks to fully roll out. Googel makes core upgrades to … Read more
Before the scurry begins towards hastily switching over to HTTPS/SSL, in light of Google’s latest announcement that they are now using HTTPS/SSL as a ranking signal in their search algorithm, let’s explore what the news means. What is HTTPS/ SSL? Well quite simply HTTPS is a communications protocol for secure communication over a computer network … Read more
What is Guest Posting? Guest posting is the process of publishing a post on someone else’s website in exchange for exposure or links back to your own website or blog. The most common type of guest posting involves writing high-quality articles and submitting them to other bloggers or publishers in the hopes that they’ll republish … Read more
When considering how to tackle a large blogger outreach campaign you need to simplify the process and break it down into short, yet vital stages. This ensures you establish a platform on which to move forward for further success. With scalable blogger outreach, you should keep three core elements in mind – the content, prospecting … Read more
First and foremost, what exactly is a link? What is a good link, what is a bad link, and, most importantly, how do you build them on your website? In the SEO industry, we deal with three types of links internal links. external links, and backlinks. What are Internal Links? Internal links are used when … Read more
Defining Software as a service (SaaS), Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Platform as a Service (PaaS), Function as a service (FaaS), Container as a Service (CaaS), Licensing-as-a-Service (LaaS) What is SaaS Software as a service (SaaS) is a software licensing and delivery model in which software is licensed on a … Read more
The first step to creating a successful link-building strategy is having a goal Of course, this will vary depending on your business. But whatever your goals, it’s important to think about them before you create a link-building strategy, because, without something to aim for, all of your efforts will be wasted or misdirected. Keep in … Read more
Google Search Central updated a section of the developer support page that’s dedicated to supporting developers with how to change the site title that Google uses in the search results. The new section offers advice for troubleshooting troublesome title tags so that you understand why Google is changing the link titles. Title Links Best Practices … Read more